This is the first book about dayketing, a new and innovative marketing tool, which concentrates on days (anniversaries, events, birthdays, international days, local holidays, etc.) to get better results from publicity, promotion and direct marketing...

This is the first book about dayketing, a new and innovative marketing tool, which concentrates on days (anniversaries, events, birthdays, international days, local holidays, etc.) to get better results from publicity, promotion and direct marketing campaigns. Have you ever stopped to think about how important a day can be for products and brands, and how we can make the most of these days? This extremely practical book full of examples explains how you can sell more if you make the most of important days.