An indispensable book for any educational institution. Times have changed and it’s necessary to implement strong marketing strategies to face new challenges and prosper. Welcome to School Marketing or how should educational institutions promot...

An indispensable book for any educational institution. Times have changed and it’s necessary to implement strong marketing strategies to face new challenges and prosper. Welcome to School Marketing or how should educational institutions promote themselves in the 21^st century in order to grow, be profitable and achieve excellence.